The concept for Superior was mainly created during one week in September 2020 and perfected over the course of the winters that followed.
We are a low-key collective of skiers, athletes and creatives with deep mountain roots.
Our mission is simple - create timeless, high performance eyewear that lives up to the name.
We live this. We ski. We snowboard. We love the mountains. We are not illuminati, marketers, or even particularly gifted skiers. Just people passionate about snow, challenging the norm and occasionally breaking the rules. We are inclined to think that skiing's most iconic brands started with a simple dream, much like each winter starts with a single snowflake.
We never regret dropping everything to ski powder when everything lines up and conditions are all time.. and we believe you should never apologize for doing what makes you feel most alive.
Our eyewear is crafted with the support of a talented, discrete team of 3D engineers, artists, and skiers located on the periphery of the Alps.
They believe that technology can enhance craftsmanship, but cannot replace it - a total commitment to quality.
It started with skiing powder, little else.
Like the peak that shares its name, the brand remains unapologetically - Superior.